Google processes petabytes of information, and its algorithm is the engine that organizes it all. Google's search algorithm determines what most people -- and probably you -- see when browsing the web. As the most popular search engine, Google holds over 80% of the market share, followed by Bing, Yahoo, Yandex, Baidu, and DuckDuckGo, each with less than 10%. Even with Bing's recent AI upgrades, Google dominates the market. Whether you're a content creator or a consumer, understanding how the algorithm ranks information among the petabytes of data in Google search is crucial.