Out of all searches in google, 46% has ‘’local intent’’ (Search Engine Roundtable) and out of all google SERPS, 29% carry local pack in the results (RankRanger)
What is Local SEO?
Local SEO is done to boost online presence, increase traffic, improve visibility and enhance brand awareness.
Main Local SEO tasks comprise:
- 1- Enhancing & optimizing your GBP (Google Business Profile)
- 2- Identifying keywords which are relevant to your local area
- 3- Create local content which is relevant to your local area
Any business which has a local location or physical address is being greatly benefited from our local SEO services.
How Local SEO works?
In addition to Google’s ranking criteria, local search algorithms gives preference to three main factors to recognize the most suitable match:
- 1. Suitability (How much the search term is relevant to the Google Business profile entered by user)
- 2. Range (How far the user is from a business)
- 3. Importance (Google evaluate that how important a business is to target audience)
Then Google shows three type of search results for local searches.