An e-commerce website can be the deciding factor between the success or failure of a
business, and with competition levels rising regularly, how can a custom website developer
increase your odds of success?
With online commerce quickly becoming a leading form of shopping, opportunities continue to
arise for both existing and new businesses. A staggering 21% of global retail sales have been
conducted online in 2022, meaning that an eye catching, well built website is crucial to the
future of a brand’s online presence.
With enough careful planning alongside a tactical digital marketing plan, the use of an online e-commerce store has the potential to scale a businesses’ value to six, seven, or eight figures.
However, what many miss out on is the opportunity to utilize a custom website development
service, that often times heightens the percentage of success for brands that work with them.
Few companies take full advantage of a team of professional web developers from an ecommerce and digital marketing standpoint, but in order to increase rates of success, it’s in
your best interest to continue reading, and find out exactly why they are beneficial.
What Comes Alongside Utilizing A Custom Web design and Development Service?
Custom web development teams are experts in their field, and have the ability to generate
comprehensive, user friendly websites from scratch. Ensuring that the various menus load
properly, buttons bring people to the correct places, and universal compatibility among all
operating systems are just a few of the many tasks they are assigned to complete.
As for the more obvious features of any said website, ensuring that the e-commerce store is
aesthetically pleasing and minimalistic is a necessity, as a clean viewing experience for a
customer can often times translate into a sale. Having all aspects of the online store being
tailored to the target market of the brand is a concept that is constantly being imposed,
resulting in higher conversion rates, and in turn more revenue.
If required by the purchaser of the site, a support button, pop-ups, and added personalization
features (for example account creation systems) can also be integrated with these customized
websites. If you have an idea, a custom web development team can bring it to life.
In What Ways Can A Custom Web Design And Development Service Benefit Your Brand?
User Friendly Design
Keeping any given website or commerce store minimalistic and easy to use can go a long way
in enhancing a users experience, and converting them from viewing your store into becoming a
customer. Having a responsive design among all operating systems (iOS, Android, etc.) assists
in retaining the customers attention, potentially leading to not only a first sale, but repeat sales.
Websites that seamlessly flow across different platforms not only benefit the individual user
browsing, but can oftentimes result in added reach, as everyone then has access to discovering
the e-commerce store.
Content Management Systems
Content management systems, or CMS, is a tool directed at the owner of the said e-commerce
store. With a content management system in place, it makes it incredibly easy to swap, edit, or
remove items from the virtual shelves of your shop. This can be utilized in a wide variety of
ways, some examples being promotions, sales, or seasonal offers. This idea can also extend to
the copy within the website, such as the names of buttons, descriptions of items, or information
about the brand.
Uniqueness
Brand uniqueness is at the forefront of making your business stand out from competitors, and
is an aspect that is kept in mind from start to finish when a custom web development team is
building a site. Everything from the colour schemes, to the branding, and even the font shape
and size of the letters on the screen all play a small role in setting your brand apart from others.
With all elements combined, brand loyalty, recall, and recognition will be increased in current
and future customers.
Call To Action Buttons
An oftentimes overlooked part of any properly functioning e-commerce website are CTA, or call
to action buttons. These small elements might seem like an inefficient use of time to include,
but for potential customers who may have questions, or current purchasers who have problems,
these are brand loyalty life savers. They allow the consumer to communicate with a company
representative, either through email or live chat, and can help solve problems they might have.
SEO
Any high quality web development team should have some experience with SEO, or search
engine optimization. In essence, the definition behind this term is that with careful wording, any
given search engine will place your website higher than a competitors. Aligning an e-commerce
store with proper search engine utilization is a must, as it will directly correlate with the amount
of revenue generated.
Concluding Remarks
Do you have an e-commerce store that might need a revamp, or have an idea to build one from
scratch to kickstart your online business? Book a free consultation with our experienced custom web design and development team now.
