An e-commerce website can be the deciding factor between the success or failure of a business, and with competition levels rising regularly, how can a custom website developer increase your odds of success?

With online commerce quickly becoming a leading form of shopping, opportunities continue to arise for both existing and new businesses. A staggering 21% of global retail sales have been conducted online in 2022, meaning that an eye catching, well built website is crucial to the future of a brand's online presence. With enough careful planning alongside a tactical digital marketing plan, the use of an online e-commerce store has the potential to scale a businesses' value to six, seven, or eight figures. However, what many miss out on is the opportunity to utilize a custom website development service, that often times heightens the percentage of success for brands that work with them. Few companies take full advantage of a team of professional web developers from an ecommerce and digital marketing standpoint, but in order to increase rates of success, it's in your best interest to continue reading, and find out exactly why they are beneficial.

What Comes Alongside Utilizing A Custom Web design and Development Service?

Custom web development teams are experts in their field, and have the ability to generate comprehensive, user friendly websites from scratch. Ensuring that the various menus load properly, buttons bring people to the correct places, and universal compatibility among all operating systems are just a few of the many tasks they are assigned to complete. As for the more obvious features of any said website, ensuring that the e-commerce store is aesthetically pleasing and minimalistic is a necessity, as a clean viewing experience for a customer can often times translate into a sale. Having all aspects of the online store being tailored to the target market of the brand is a concept that is constantly being imposed, resulting in higher conversion rates, and in turn more revenue. If required by the purchaser of the site, a support button, pop-ups, and added personalization features (for example account creation systems) can also be integrated with these customized websites. If you have an idea, a custom web development team can bring it to life.

In What Ways Can A Custom Web Design And Development Service Benefit Your Brand?

1. User Friendly Design Keeping any given website or commerce store minimalistic and easy to use can go a long way in enhancing a users experience, and converting them from viewing your store into becoming a customer. Having a responsive design among all operating systems (iOS, Android, etc.) assists in retaining the customers attention, potentially leading to not only a first sale, but repeat sales. Websites that seamlessly flow across different platforms not only benefit the individual user browsing, but can oftentimes result in added reach, as everyone then has access to discovering the e-commerce store.


2. Content Management Systems Content management systems, or CMS, is a tool directed at the owner of the said e-commerce store. With a content management system in place, it makes it incredibly easy to swap, edit, or remove items from the virtual shelves of your shop. This can be utilized in a wide variety of ways, some examples being promotions, sales, or seasonal offers. This idea can also extend to the copy within the website, such as the names of buttons, descriptions of items, or information about the brand.


3. Uniqueness Brand uniqueness is at the forefront of making your business stand out from competitors, and is an aspect that is kept in mind from start to finish when a custom web development team is building a site. Everything from the colour schemes, to the branding, and even the font shape and size of the letters on the screen all play a small role in setting your brand apart from others. With all elements combined, brand loyalty, recall, and recognition will be increased in current and future customers.


4. Call To Action Buttons An oftentimes overlooked part of any properly functioning e-commerce website are CTA, or call to action buttons. These small elements might seem like an inefficient use of time to include, but for potential customers who may have questions, or current purchasers who have problems, these are brand loyalty life savers. They allow the consumer to communicate with a company representative, either through email or live chat, and can help solve problems they might have.


5. SEO Any high quality web development team should have some experience with SEO, or search engine optimization. In essence, the definition behind this term is that with careful wording, any given search engine will place your website higher than a competitors. Aligning an e-commerce store with proper search engine utilization is a must, as it will directly correlate with the amount of revenue generated.

Concluding Remarks

Do you have an e-commerce store that might need a revamp, or have an idea to build one from scratch to kickstart your online business? Book a free consultation with our experienced custom web design and development team now.