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What are the crucial steps for implementing technical SEO on an e-commerce website and how can it improve search engine rankings?

Specialized SEO is an essential aspect of optimizing an e-commerce website for search engines. It involves making sure that your website is duly structured,  fluently crawlable by search engines, and free of any errors that could help it from ranking well in search results. Then are some tips for doing specialized SEO for e-commerce websites :

  1. Optimize your website’s structure

    A good, structured website is easy for search engines to rank and understand. Make sure that your website’s navigation is clear and logical, and that your URLs are structured in a way that makes it easy for search engines to understand the navigation. Also, make sure that your website is clean and free of HTML errors. Use tools like W3C Validation Service to check for errors in your website’s  code

  2. Improve Website Speed

    Search engines consider website speed and mobile responsiveness as important ranking factors. Make sure that your website loads quickly and is optimized for mobile phones. Use tools like Google’s Page Speed website to identify areas where your website can be  improved in terms of speed and responsiveness. Website owners needs to minimize the size of images, compress your code, and reduce the number of requests in order to improve website speed.

  3. Apply Schema Mark up

    Schema is a type of code that helps search engines understand the content on your website. It can be used to give fresh information about your products,  similar as prices, reviews and pictures. Enforcing Schema mark up can help your e-commerce website’s product rank higher in search engine results. Use schema.org to find the right schema mark up for your website.

  4. Optimize your images

    By compressing images and using descriptive file names as it is defined in ALT tags. This will improve the speed of the website and help search engines understand the context of the image (what does this image mean). Also, make sure to include alt  markers for your images, so that indeed if the images are not loading, search engines can understand the meaning of the image.

  5. Use structured data

    Structured data is a way to give information about your  pages to search engines in a format they understand. Use structured data to  give information about your products,  similar as prices, reviews, and availability. This can help your product  pages rank higher in google search results and be more understood by search engines. Use Google’s Structured Data Mark- up to add structured data to your  website.

  6. Making sure your  website is secure

    Search engines prioritize secure websites over non-secure websites. Having an SSL certificate installed on your website will make sure that your website is secure and help any security warning  dispatches from appearing. Also, make sure that your  point redirects to the https version to avoid any security issues.

  7. Use Google Search Console

    Google Search Console is a free tool  which is given by Google that allows you to see how your website is performing in google search results. It also provides information about any crawl errors or broken links on your website, so you can fix them and improve your website’s SEO. Use Google Search Console to cover your website’s performance and troubleshoot any issues.

  8. Monitor Your Backlinks

    Backlinks are links from other websites that point to your website. Always monitor your backlinks to ensure that they're from trustable sources and that they aren't negatively impacting your website’s SEO. Use backlink monitoring tools like Ahrefs, SEMrush, and Majestic to monitor your backlinks.

  9. Optimize your product pages -

    Product  pages are the most important  pages on an e-commerce website. Make sure that your product  pages are well- organized, easy to navigate, and include high- quality images, product descriptions, and reviews. Use keyword planner to identify the keywords. In conclusion, specialized SEO is an important aspect of optimizing an e-commerce website for search engines. By following the tips outlined in this composition, you can improve your website’s structure, speed, and mobile responsiveness, and use structured data and schema mark up to give further information about your products to search engines. Hence, covering your backlinks and using Google Search Console, you can make sure that your website is free of any errors and is performing well in search engine results.


If you require assistance from an SEO expert for your website to implement technical SEO on an e-commerce platform, please let us know.

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